Why RAV4 Hybrid Became Toyota's Top Seller

[{"selector":"#anim-9a027595-9d06-4235-972c-79bc73f79826","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2a4b8fc-be38-4a3d-ac2e-936de9b8fb0c","keyframes":{"transform":["translate3d(112.04820%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In 2023, RAV4 Hybrid outsold all other Toyota hybrids, including the iconic Prius.

[{"selector":"#anim-8e788513-b3b8-41c1-8d73-76b536ef7682","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63cf0c1f-4e74-425b-8605-455e6b0b9405","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This points towards a trend of buyers preferring larger hybrid SUVs over sedans.

[{"selector":"#anim-6c98db90-d781-4201-a95c-3e9b8aa779db","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1fe6c2b-e074-4f2d-b712-3cb4e7ac3d7b","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] RAV4 offers a more adventurous design compared to the traditional Prius look.

[{"selector":"#anim-010b2c3b-318c-49fe-b9f4-69a9f6173856","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d49104c1-8102-4f21-80c1-3000788a1d6b","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Hybrid and plug-in hybrid vehicles are gaining significant traction in the auto industry.

[{"selector":"#anim-09b83193-d6bb-46c2-ac6e-4e6945be5dfd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-801f0385-333a-4fe8-81be-190d45d84067","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] SUVs are outselling smaller sedans and even larger trucks these days.

[{"selector":"#anim-c40c1cbb-6dc9-409d-922d-2a39127f534e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc656237-da1d-45da-b45b-e26a4c0ea231","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Gas prices and environmental concerns are driving demand for cleaner vehicles.

[{"selector":"#anim-18243643-f23b-409b-9414-406687f24e70","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e5bf224-c14d-4cd0-b800-c488bf1f8377","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] It boasts an impressive 39 combined MPG, making it fuel-efficient for its size.

[{"selector":"#anim-ae4c05af-17f3-4f01-abdf-d71f8957c194","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04949367-594d-4cac-a65c-f91dacb84273","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Compared to other SUVs, the RAV4 Hybrid offers significant fuel cost savings over five years.

[{"selector":"#anim-502907d8-f54d-448d-8ad5-d412c2c40152","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6e666f8-cfe8-430f-bada-46b0652b74d5","keyframes":{"transform":["translate3d(116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] At under $35,000, it's cheaper than most hybrid and electric SUVs in the market.

Why RAV4 Hybrid Became Toyota's Top Seller

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